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Mercedes-Benz Launches First Perfume

INCC Group has obtained the license agreement to develop, manufacture and distribute the first fragrance line.

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By: Jamie Matusow

Editor-in-Chief

INCC Group and Mercedes-Benz announces that INCC Group has obtained the license agreement to develop, manufacture and distribute the first fragrance line for the Mercedes-Benz brand worldwide.

Commenting on the license agreement, Rémy Deslandes, president and chief executive officer of INCC Group, says, “125 years after the creation of their first automobile, Mercedes-Benz will enter the fragrance world. I am thrilled and excited by this given responsibility and it is with passion that I will meet our business partners at the TFWA in Cannes this September to witness together the birth of a perfume star.”

INCC Group is a Lifestyle perfume manufacturer located in the outskirts of Paris (France), a few minutes from the famed Versailles castle. Last year Rémy Deslandes decided to expand the company business into the selective market, acquiring licensing rights from premium brands. In 2012, INCC Group will be entering the selective market with Mercedes-Benz Perfumes.

Under the agreement, INCC will manufacture and distribute the scent, though details have yet to be released on who the fragrance will target.

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